Course Leader, BA Service Design
London College of Communication, University of the Arts London (2022–2026)
London College of Communication, University of the Arts London (2022–2026)
I joined London College of Communication in 2022 as Course Leader for BA Service Design, commissioned to develop and validate a new undergraduate programme responding to the growing role of service design in public, civic and commercial contexts. I led the full course design and validation process, developing the academic rationale, curriculum structure, learning outcomes, assessment framework and teaching materials for a course scheduled to launch in the 2023–24 academic year.
The course positioned service design as a critical, systemic and socially engaged practice, combining user research, systems thinking, prototyping and strategic design with ethical and inclusive approaches. Alongside course development, I taught across BA and MA programmes at LCC to better understand institutional teaching practices and student experience, using this insight to align the course with the pedagogic culture and assessment models of the college.
Due to shifting institutional priorities and changes in senior leadership at LCC and UAL, the BA Service Design course did not recruit in 2023–24. The programme was subsequently reconfigured as a specialist pathway within the new BA Interaction Design degree, alongside UX Design and Interaction Design streams.
I have continued as Course Leader on a 0.2 FTE contract through to 2026, leading the transformation of the original three-year BA Service Design programme into a two-year specialist stream within the new course structure. This work has involved reworking curriculum content, adapting learning outcomes and ensuring the service design pathway retains its conceptual depth, coherence and industry relevance. The structure I developed continues to underpin the Service Design stream launching in September 2026.
